Reveal on 2 March
Toyota will use the Melbourne International Motor Show to reveal its new locally designed TRD range of prestige performance vehicles. The supercharged 3.5-litre V6 TRD Aurion sports sedan and the supercharged 4.0-litre V6 HiLux sports utility will be launched in Australia in 2007. Both the TRD HiLux (shown as a concept in Melbourne) and TRD Aurion have extensive performance improvements in engine, brakes and suspension.
TRD - for Toyota Racing Development - will become an important brand in Australia. TRD is the long-established umbrella for Toyota racing activities around the world. The recently formed Toyota Style Australia has been responsible for exterior and interior design and Toyota's TRD Division has taken charge of mechanical specification.
Key local suppliers have worked to achieve breakthrough TRD developments which have been endorsed and approved by Toyota's rigorous global quality system. Toyota expects the TRD brand to provide additional customer engagement with its vehicles. Toyota Australia senior executive director sales and marketing David Buttner will reveal the TRD brand at the Melbourne International Motor Show on 2 March.
Related entries:
New Toyota Aurion: In Depth (AU)
Toyota TRD Aurion and Hilux World Debuts
