India's appetite for new cars is one of grotesque proportions. With car sales growth pitched at 15% over the next five years, and the luxury segment seeing the greatest rise, India is a market second only to China in its sales potential and is seen by Audi to be a vital step step towards their Strategy 2015, setting a sales target of 1.5 million global units annually. "A sporty premium brand like Audi simply cannot afford to be missing from a market of the future such as India," says Ralph Weyler, Director of Sales and Marketing at AUDI AG.
And so it is with the opening of Audi's seventh Indian dealership in 4 years that they hope to tap into this emerging luxury car market. Following the successful start of production for the Indian market in Aurangabad, India, in the New Year, the new delaership aims at offering visitors the full 'Audi experience' with 14 Audi vehicles on display. Located just outside of New Delhi, the site at Gurgaon provides Audi with its second dealership for the region - now the largest luxury car showroom in India with a floorspace of 13,684 sq.ft.
Audi will have invested some 30 million euros by 2015 in production facilities, when output is expected to reach 2,000 units. This latest investment in Gurgaon showcases Audi's products in style, importing interior elements from abroad, including that of German furniture, Japanese lighting, Austrian flooring and Italian tiling, and will be backed-up by 65 employees at the front of house and in the adjacent workshop.
A further three showrooms are on the way by the end of the year, joining the new Gurgaon site and present dealerships at New Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chandigarh. India's Audi A6 is produced locally and will be joined by the A4 for the Indian market late this year.
Press Release
Audi Gurgaon' displays 14 Audi cars on 13,684 square feet - Audi dealer network will expand from seven to ten dealers until the end of 2008
The showroom spread over 13,684 sq ft has 14 cars in display where the customer will have a complete Audi experience - the whole Audi model range with different equipments and the “Audi world” with the international standards of Audi Corporate Identity. Its interior is designed with unique and exquisite materials from different countries: furniture from Germany, lights from Japan, the floor from Austria and tiles from Italy.
The Audi Gurgaon dealership is the biggest luxury car showroom in India. The showroom has a total strength of 65 employees along with the separate modern Audi workshop to service all Audi models.
“The opening of the new dealership Audi Gurgaon is the commitment to a great future for the brand in India”, says Benoit Tiers, Managing Director of Audi India. “We will expand to ten exclusive and luxurious Audi dealerships in India by the end of 2008 and give customers the possibility to experience our models, the Audi world and premium service.”
The Audi model range includes Audi A8, Audi Q7, Audi A6, Audi A4 and Audi TT and is available at present in seven dealerships across the country: in Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chandigarh and Gurgaon. The Audi A6 for the Indian market is locally assembled in Aurangabad.
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